“This festive season, we reflect on a remarkable 2023 and extend heartfelt thanks to our cherished customers for your trust in BPI.” TG Limcaoco, our President and CEO, shares his gratitude for the past year and his wishes this holiday season. As we celebrate milestones, our commitment to digitalization, sustainability, and customer obsession remains unwavering. Wishing you a Merry Christmas and the Happiest New Year! | BPI

Heritage 1983 (Bank commercial) In 1983, the Bank of the Philippine Islands launched an ambitious “Heritage” campaign which traced BPI’s 123-year history. The campaign’s centerpiece was a TV commercial which took 6 months to plan, from December 1981 to June 1982. Location scouts initially went to Vigan, but the houses were whitewashed and roads asphalted, so they settled for Nasugbu and Taal, whose streets were dressed up to look like turn-of-the-century Pasig and Binondo. For the lead role, the