Tracking Marketing KPIs: Understanding the Fluctuations in your Cost Per Lead (CPL)
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Tracking Marketing KPIs: Understanding the Fluctuations in your Cost Per Lead (CPL)
Worried about your Cost Per Lead (CPL) fluctuating? You don't have to be! It's not about consistency. Seasonality and the natural dynamics of the month-to-month market and ad platforms will always cause CPL fluctuations, what matters is how it averages out over time and if it's meeting your overall target. Watch the full video here: Digital ...
501 views2 months ago
Cost per lead Marketing
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