If your outdoor lighting business is “busy” but not profitable… you don’t have a pricing problem — you have a positioning problem. I learned that the hard way. Back when I was building my landscape lighting company, I thought the answer was: more estimates, more discounts, more “being available.” But the more I chased work, the less control I had. Then it clicked: Home service pros don’t get paid for time. We get paid for clarity, vision, and leadership. Outdoor lighting isn’t just fixtures. Lan
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