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In this episode of Business Babble, branding expert David Reid from Because Brands Matter joins us to reveal what truly builds a brand people trust, remember, and pay more for. We dig into values, positioning, colours, naming, and consistency — plus when and how to rebrand without losing what makes you special. Packed with real examples from Apple, Kwik Fit, and Manchester United, this chat gives you practical tips you can use right away. 💡 You’ll learn: ✅ What separates a logo from a real bran
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