The leading source of advertising, marketing & media news
WEB4 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
About Us - Marketing-Interactive
WEBJun 30, 2024 · about marketing–interactive. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore ...
Most Recent - Marketing-Interactive
WEB3 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Study: 97% of brands identify content creators as influencers
WEBJun 4, 2024 · In 2024, most brands are considering engaging with influencers and integrating influencer-led approaches into wider campaigns. In fact, 81% of brands have been involved in influencer campaigns ...
Meet the digital trends shaping 2021 - Marketing-Interactive
WEBAccording to the 2021 Digital Trends Report, “customers of all kinds were driven online at a rate that amounted to a jump of five to ten years in projected adoption”. Naturally, this rapid ...
Reimagining storytelling in the age of AI | Marketing-Interactive
WEBOct 3, 2023 · The storytelling role of AI transcends mere automation: it enables brands to leverage data-driven insights, cultural references, and emotional cues to explore a variety of perspectives and ideas ...
News - Marketing-Interactive
WEB4 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Introducing the AI-dience | Marketing-Interactive
WEBNov 14, 2023 · Predictive audiences (AI-diences) are a group of consumers defined by the likelihood of them taking a specific action, such as downloading an app or making a purchase. AI creates these from mixed ...
Study: 54% of marketers use AI for faster content generation and ...
WEBMay 20, 2024 · In the ever-evolving landscape of customer engagement, AI has become an advancement in technology that is unavoidable as 81% of marketers have reported that their organisation is currently using ...
Analysis - Marketing-Interactive
WEBSep 10, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...