Six factors that can affect your marketing strategy
Jan 19, 2022 · Economic factors. Recession (and factors like the ongoing pandemic) can affect your marketing strategy. In that scenario, it's likely you will have a smaller budget and fewer resources. It's also worth noting that consumers are less likely to make purchases if they don't feel confident in the economy or their financial situation.
Small business marketing tips and advice | Marketing Donut
UK taxpayers urged to get on the HMRC app. Marketing Donut provides practical information to help your business succeed. Launched in 2009, the Donut websites have grown to be the UK’s largest resource for small businesses. Learn more about key small business marketing topics such as eCommerce, social media, and online marketing.
Essential guide to writing an advertisement | Marketing Donut
A well-written and strategically-placed advert can significantly improve your brand profile, increase awareness and generate sales leads. While writing a great advertisement is an art, the key principles are easy to understand - helping you prepare your own advert or evaluate the work of an agency or copywriter working for you.
11 cheap or free advertising methods | Marketing Donut
4. Content marketing. A successful content marketing strategy will drive traffic to your website and help with search engine optimisation, and it can be completely free. However, writing can be labour-intensive, and you will need to be a competent (and quick) writer. AI tools can make content suggestions and help you create rough drafts.
The evolution of digital marketing: then and now
Jun 27, 2024 · The field of digital marketing is still developing today thanks to new advancements in technology. With their immersive and engaging experiences, virtual reality (VR) and augmented reality (AR) are revolutionising the way companies communicate with their customers. Conversational enquiries and local search intent are becoming more and more ...
How to create product interest when marketing to children
Apr 14, 2022 · Use kid-friendly language. When marketing to children, it's essential to use language they will understand. Avoid using jargon or technical terms that they won't know. Instead, use simple words and sentences to explain your product or service. It's also important to avoid using too much text when marketing to children.
What is PR? - Marketing Donut
What PR means in business marketing. There are three key components to PR: Distributing effective, newsworthy press releases, to entice journalists, bloggers and broadcasters to give you coverage; Responding to journalists' requests for spokespeople, comments and case studies, providing real-life examples to make their copy interesting; Engaging with conversations on social media, including ...
Handling customer complaints - checklist | Marketing Donut
Establish the facts. Consider whether any internal investigation is needed to gather further information. Record the details of the complaint, including when it was made, the customer's customer name and contact details. If possible, deal with the complaint immediately. If necessary, agree a deadline for getting back to the customer.
The best small business CRM software in the UK - Marketing Donut
Aug 12, 2024 · Pricing: Free editions of both Zoho CRM and Bigin offering reduced functionality. Bigin free basic plan for a single user. Paid plans £5 - £10 per user per month (billed annually) Zoho CRM £12 - £42 per user per month, discounts for annual billing. Read more about Bigin for small businesses and Zoho CRM sales CRM software.
Blogs - Marketing Donut
Oct 29, 2024 · Selling your business in 2024 requires meticulous planning, from evaluating its value and analysing financial performance to marketing and finding the right buyer. Understanding your reasons for selling, preparing thoroughly, and ensuring a smooth transition are crucial for maximising your business's worth and ensuring a successful sale.