LPK is a modern brand consultancy specializing in brand strategy, packaging design and identity systems. Trusted by leading brands for over 40 years.

Dive into LPK's expertise and prior work across projects focused on strategic branding, trend forecasting, packaging design and more.

We drive brand evolution. From new brand creation to packaging design, LPK helps businesses know, grow and innovate for their ever-changing consumers.

Create it here at LPK. Every career path is unique, but we all work with a shared passion: unleashing the power of creativity to make consumers’ lives better.

At LPK, we all share a long-held fascination with human behavior and how it ties to brand strategy. It drives our approach to the work: starting from a place of deep discovery to mine for richer consumer …

Straight from the source: we’re gathering inspiring minds from LPK to reflect on their professional journeys and impart a little wisdom in this new 5-part series.

Curious to learn more? Book a call with LPK to discuss how to transform your brand’s approach to resonate with Gen Z’s expectations and build lasting, authentic trust.

LPK also helped Corona strategically extend and excel in non-beer categories, revamping Refresca to better perform in the malted beverage category, and launching Hard Seltzer just as the seltzer …

May 14, 2025 · LPK is a modern brand consultancy that applies insightful strategy and beautiful creativity to harness change—making momentum that grows brands and businesses.

Feb 17, 2025 · LPK is a modern brand consultancy that applies insightful strategy and beautiful creativity to harness change—making momentum that grows brands and businesses.