This article explains data-driven attribution. To learn more about attribution models in general, or to learn how to select an attribution model for your conversion actions, read About attribution …

Overview of attribution modeling Attribution is the act of assigning credit for conversions to different ads, clicks, and factors along a user's path to completing a conversion. An attribution …

The key event attribution models report lets you compare key event metrics for different attribution models side-by-side and compare how different attribution models impact the valuation of your …

Reporting attribution model lets you select the attribution model you want to use to attribute credit in your Google Analytics reports and the reports of any linked Firebase projects. Changing the …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction …

This article describes the various attribution models and how to use them in Google Ads. You'll learn how to set an attribution model for conversion tracking and bidding, and how to compare …

In Campaign Manager 360, you use the Attribution Modeling Tool (AMT) to compare the different models of assigning credit to channels that are discussed in this article. This article provides …

A data-driven attribution (DDA) model analyzes real data about user interactions, unique to your search campaign, to learn how to distribute credit for conversions across all interactions in a …

Under Attribution, click Attribution models or Attribution paths. Data-driven attribution Data-driven: Data-driven attribution distributes credit for the key event based on data for each key event. …

The Attribution Modeling Tool (AMT) enables you to create and compare up to 3 custom models of assigning credit to channels. Custom models let you configure clicks, impressions, and …