What are Customer Data Platforms? Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a …

A customer data platform, or CDP, is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile.

Sep 6, 2025 · I explored 20 best customer data platforms, out of which 8 stood out to run personalized marketing campaigns, and gather customer data across all channels.

Oct 30, 2024 · A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to …

A customer data platform (CDP) is software that integrates customer data from multiple sources. It create a unified view of all customer activity, interactions, and touchpoints with your products …

A customer data platform (CDP) is an advanced customer data management solution consisting of a centralized customer database platform with the ability to ingest, integrate, manage, …

Sep 30, 2025 · A customer data platform (CDP) is a type of software that helps teams unify, centralize, and manage customer data from various sources into a single, accessible, and …

Aug 13, 2025 · These sophisticated systems unify disparate customer data from multiple touchpoints – websites, mobile apps, offline interactions and IoT devices – into …

Nov 18, 2025 · A customer Data Platform is one that enables its users to provide a better customer experience to its users through services like drafting customer journeys, providing …

Nov 28, 2024 · A customer data platform (CDP) centralizes data from various sources, such as websites, applications, CRMs, and social media, into unified profiles for each customer. This …