According to International Relations Study Association(IRSA), 3 AM lineups, mile-long queues, fights breaking out—in April ...

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

In the hunt for PopMart's elusive star collectible, some fans are spending thousands of dollars on rare editions and hiked-up ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.