The TikTok influencer behind the viral "very demure" trend just had a full circle moment at a Beyoncé concert. Chicago-based TikTok creator Jools Lebron is credited with sparking a trend in ...

Jools Lebron went viral after coining a catchy four-word phrase on TikTok last year that celebs, internet fans and even politicians have since copied, and it has changed her life ...

TikTok: 2.3 million followers. Instagram: 210,000 followers. Overall audience for Jools Lebron: 2.51 million fans. Jools Lebron is a trans woman from Puerto Rico who coined the phrase "very demure ...

As Pride Month comes to a close, we’re shining a spotlight on the trans and non-binary community within the beauty space!