Trump has rolled back many of his steepest tariffs over recent months, including a sky-high levy on China, the top source of U.S. imports. In recent days, however, Trump announced plans to slap tariffs as high as 50% on dozens of countries, including 25% tariffs on top U.S. trade partners such as Japan and South Korea.

“It still feels like a slap in the face and I never feel certain with any ‘set’ decisions because everything seems to change, regardless” she tells Fast Company.

U.S. President Donald Trump may have thought that pressuring Brazil with higher tariffs would help his ally, the country's former President Jair Bolsonaro, but the move apparently backfired.

"I share your commitment to listening to the voice of the people and I am very concerned about the attacks on free speech – both in Brazil and in the United States – coming out of the current governm...