Something in the Water music festival, organized by pop star and fashion designer Pharrell Williams, has been canceled, according to Virginia Beach officials.

Something in the Water Festival has reportedly been terminated in Virginia Beach—his hometown and where the festival first kicked off. According to Virginia Beach officials, the sandy event will no longer take place in the city due to Williams and his team not meeting the “cure notice requirements” within a five-day deadline to secure the festival.

After officially canceling SITW for 2025, officials say over the next few months City Departments in Virginia Beach will brainstorm ways to attract visitors.