Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
Nike Partners with Kim Kardashian’s SKIMS for New “NikeSKIMS”
NIKE, Inc. and SKIMS have officially announced the debut of NikeSKIMS, a new womenswear brand designed to sculpt and engineered to perform.
Opinion
Nike’s revival: A tie-up with Kim Kardashian’s Skims label might just do it
Sportswear major Nike is set to launch its NikeSkims range. While its past deals with fashion labels have been let-downs, this one could help the company achieve the turnaround it so badly needs.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies haven't revealed the details yet.
Cosmopolitan5d
Meet NikeSKIMS, the Shiny New Lovechild of Nike and Kim Kardashian's Shapewear Empire
Promise. Exciting fashion news alert: Early this Tuesday morning, Nike and SKIMS dropped a major bombshell—the two companies are launching a new brand together this spring. Cue the screams ...
Nike teams up with Skims on a new women’s brand
The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...
Analysts Give Nike Skims Deal a Thumbs-up — With Some Reservations
The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.