When AI is used with first-party data, its power multiplies, explains Esme Robinson of Epsilon. Prepare to optimize your ...

When AI is used with first-party data, its power multiplies, explains Esme Robinson of Epsilon. Prepare to optimize your brand.

In this installment of ‘Secret Sauce,’ Michael Loper Rodriguez of Green House explains how the agency’s team of brand ...

The result is zero-click search (ZCS) and what I’m calling the ‘negative-1 moment of truth’ (-1MOT). ZCS is when AI summaries ...

For a moment, the Adidas Samba was the must-have sneaker, says Luke Hodson of NERDS Collective. So, why couldn’t the brand ...

In this installment of ‘Secret Sauce,’ Michael Loper Rodriguez of Green House explains how the agency’s 10,000-strong team of ...

The UK government recently hosted around 80 influencers in acknowledgment that the channel will play a growing role in ...

Google’s retail head of measurement, Darragh Daunt, reveals how effective measurement can be a retailer’s ultimate secret ...

Creativ co-founder and CEO Wes Morton reflects on how Paramount is invoking the ire of its creatives after apparently kowtowing to government censorship.

From Meta’s pivot to AI-ranked feeds to TikTok’s search ambitions and LinkedIn’s renewed push on relevance, our explainer ...

A new campaign placed water refill stations in Manhattan, swapped 2,000 disposable bottles for reusables, and gave the city a ...

The “proper” tea brand is taking its mission to Australia, but with a twist. In its latest campaign, its tagline gets a ...