Discover why relying on external email benchmarks can mislead B2B marketers, and learn how best to use external benchmarks ...

Artificial Intelligence - Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, ...

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

Salespeople's lips moving—that's how deals get done. Everyone talks about the importance of listening during the sales cycle; but, let's face it, no one buys from a mute salesperson. You eventually ...

Word-of-Mouth - The most significant online viral campaign of the decade was Mentos and Diet Coke experiments by Eepybird.com, according to a survey conducted by GoViral.

One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today's evolving advertising ecosystem.

See the 2018 B2B content marketing research results to learn what key actions to take and approaches to adopt so you can improve your own content marketing program.

Marketing Strategy - Have you ever wondered why a competitor whose product isn't as good as yours always seems to outsell you? It's because either deliberately or by accident, they've discovered an ...

Apple and Google are the two most valuable global brands in 2017, according to recent research. See all the Top 10 most valuable brands, as determined by Interbrand.

Explore how neuroscience insights enhance project leadership by improving trust, decision-making, stress management, and motivation for better team performance and success.

Difficulty in setting performance targets is one of the most common problems encountered on the MPM journey. This article outlines the 10 steps for establishing performance targets to drive ...