Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

A new campaign puts the iconic mascot into modern contexts, including a “get ready with me” video, to promote the brand’s three-ply paper towels.

Instead of artificial intelligence, the brand of ready-to-eat meals taps abuelas to dish out advice on topics ranging from cooking to relationships.

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may ...

The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Although Stanley earned a spot on Circana’s list of fastest-growing outdoor brands last year, chatter has already begun about ...

The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content.

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.