When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...