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Marketing leaders from Capgemini, Dentsu, and more reveal how they’re turning strategy into commercial success, and proving the value of modern marketing.

In this Keynote, Sally Croft will take you behind the scenes of Ericsson's ambitious 'Make it Memorable' campaign. Through creative risks, strategic collaboration, and embracing new tech, the campaign ...

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The marketing rule of 7 is one of the oldest in the book. Explore how relevant it is for B2B businesses today, and how marketers can execute it.

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Our list of marketing agencies in the UK is back and it's showcasing the biggest and best in B2B. Check out our analysis of all the data.

If you're looking for 2024 B2B Marketing trends, look no further than our Breakthrough Trends report which analyzes over 100 of our award submissions.

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...

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If you're a B2B revenue leader looking to transform your sales experiences in the new era, check out 6sense's blog on utilizing AI.