Chalhoub Group’s Marilena Hadgianni emphasises the need to prioritise trust, embrace transparency, and respect cultural ...

A call for production houses to create content that is not just visually stunning, but also resonates with people in the ...

Cars24 Arabia’s Utkarsh Verma says opportunities within the evolving adtech landscape must be embraced to optimise brand ...

The three-year contract will see The Romans supporting Audi Middle East with PR and communications across key markets in the ...

Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...

THE HUMAN ROLE IN GEN AI . Resistance and evolution are two remarkable opposing forces. In art, music, technology, we ...

Improving chemistry with clients, rapport building exercises and information sharing activities should be on-going, not just ...

Petromin Corporation's Hussein M. Dajani shares why it's important to understand that Saudi Arabia is more than just another ...

Campaign Middle East asks production house experts if shorter deadlines and tighter budgets are curtailing creativity in the ...

Snap's Youmna Borghol and OMG's Chris Solomi discuss the power of AR Lenses in driving active attention and brand outcomes.

Alex Malouf shares a personal take on PR and communications in Saudi Arabia - touching upon talent, risk, and dealing with global media.