News

WPP to rebrand GroupM as WPP Media—industry leaders react
Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.
Why Possible frustrated marketers and vendors—and what it shows about today’s ad events
As Possible grew its audience 50% this year, it offers a revealing case study in how the ad industry now navigates scale, access and the value of showing up to industry events.
Reimagined Brawny man launches a third ply, and it’s no joke
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.
Warheads blows up its mascot, Wally, to debut an explosive new candy
Unlock a selection of free stories, preferred subscription rates, and daily newsletters.
Why creative judging needs to evolve as fast as AI-generated work
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.
Five ways to keep your creative team sharp
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.
Why Busch Light is winning the bargain beer game
A slowing economy does not always mean that economy beer brands thrive—good marketing is still needed.
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
AI is helping to improve the technology's ability to discern the world and quickly respond.
The top 5 creative campaigns to know about right now
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.