Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

The European Commission is also investigating Shein’s adherence to EU consumer protection laws. Meanwhile, France is considering legislation specifically targeting ultra-cheap fast fashion ...

Italian regulators say Shein’s green messaging was vague, misleading, or overstated Authorities criticized Shein’s claims ...

EU Justice Commissioner Michael McGrath said he was "shocked" by the findings, as reported by Euro Weekly News. This news is surfacing as the EU struggles to manage an overwhelming influx of imported ...

The Italian competition authority has fined the Dublin-based company that manages Shein’s trading websites in Europe €1m for ...

Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.