Usher is the face of Ralph Lauren Fragrance’s brand-new scent, Ralph’s Club New York Eau de Parfum. The music superstar tells PEOPLE about his special connections to the brand, and sexy scent method.

Announced on July 16, Usher serves as the face for the fashion house’s new Ralph’s Club New York eau de parfum ($110 to $185). Sporting iconic Ralph Lauren looks in the campaign, Usher sings ...

Ralph Lauren takes the Hamptons for chic NYFW show with Jill Biden, H.E.R., Usher, more Anika Reed USA TODAY 0:00 ...

Ralph Lauren unveiled his Spring 2025 fashion show with Usher, Dr. Jill Biden, Jude Law and Laura Dern in attendance.

Usher, left, and first lady Jill Biden attend the Ralph Lauren fashion show during New York Fashion Week at Khalily Stables on Sept. 5, 2024, in Bridgehampton, New York.

Jude Law, Tom Hiddleston, Ricky Ann Loew-Beer, Dylan Lauren and Usher at Ralph Lauren RTW Spring 2025 as part of New York Ready to Wear Fashion Week on September 5, 2024 in East Hampton, New York.

Usher is now a brand ambassador for Ralph Lauren Fragrances. The Grammy-winning artist who has brought many iconic hits over the years such as “Yeah!,” “U Got It Bad,” “My Boo” and ...

USHER is the dream artist to bring this power, creativity, and boldness to life.” ~ Charles Finaz de Villaine, Global President Ralph Lauren Fragrances.

Usher is kicking off New York Fashion Week in style. The singer, 45, was one of many stars to come out to Ralph Lauren's NYFW kickoff in the Hamptons, N.Y., on Thursday, Sept. 5.

It's NYFW and Ralph Lauren is going to the Hamptons. Naomi Campbell, Usher, Andra Day, and more join them for their 2025 RTW show.

BRIDGEHAMPTON, N.Y. – Welcome to Ralph Lauren's world. Following his glamorous return to the New York fashion calendar last September and his off-season offering in late April, the designer made ...