L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Jimmie Johnson leads NASCAR's historic breakthrough at Le Mans, shaking European racing and redefining stock car capabilities ...

Pocono Raceway president Ben May said the move from July to June hasn’t hurt attendance for NASCAR’s return to the Tricky ...

Shane van Gisbergen became a Down Under legend in Aussie SuperCars, and his road-racing background comes in handy at times in his new NASCAR career.

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

NASCAR has partnered with Amazon Prime Video to stream five Cup Series races, leading to mixed reactions from fans. A poll is being conducted to gauge fan sentiment toward the Prime Video ...