Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Mars has awarded its media mandate to Publicis Groupe, an account that was being earlier handled by WPP, media reports say.