Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...
A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...
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