Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar Health, Inc. (NASDAQ:JAGX) today announced that Lisa Conte, the company’s founder, president and CEO, will present in ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...