From humble beginnings to competing on the global stage at the sharp end of Formula 1, Lotus has often punched above its ...

Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...

Government announces plans to ‘get Britain working again’ Places with the highest levels of joblessness will get extra NHS ...

The rebranded logo features a minimalistic and sleek visual identity revealed at Miami Art Week. Jaguar stated that they’re ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...