The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the public has not received the changes. An independent graphic designer decided to take matters into his own hands and proposed an alternative logo.

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the redesign. The British company recently ditched its silver roaring big cat logo and went for a seemingly more minimalistic look instead.

Jaguar has revealed its new logo and rebranded look with a new video which has left everyone on the internet asking one thing. Where are the cars? The advert, shared on X, features a group of people wearing bold colours walking in a moon-like landscape, but – to many people’s disdain and confusion – no actual vehicles.