The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

JAGUAR’S controversial new concept car has finally been revealed in person for the first time – sparking intense debate ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

We knew Jaguar’s rebranding strategy was disastrous for the brand, but new hard data shows just how badly sales tanked. While ...

Jaguar’s bold rebrand and EV pivot have driven sales off a cliff. With just 49 cars sold in Europe last April, the luxury automaker’s future looks shaky. Jaguar’s European sales plummeted 97.5% in ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97. 5% drop from the 1,961 units sold in the same month the previous year.

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Jaguar, once the epitome of British automotive prestige, is now facing one of the sharpest sales collapses in its storied history ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, can set off a thousand memes. When a brand has built up brand loyalty over ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...