You’ll even have seen Elon Musk ask on X: “Do you sell cars ... most beautiful car ever made. Well, Jaguar MD Rawdon Glover ...

Chancellor Olaf Scholz has hit out at the European Union's zero emission vehicle plans, which require a 15 per cent emissions ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

Sky News host Rita Panahi claims luxury car company Jaguar is being mocked “far and wide” following its “woke rebrand”. “The ...

When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

The rebranded logo features a minimalistic and sleek visual identity revealed at Miami Art Week. Jaguar stated that they’re ...

“Jaguar’s transformation is defined by ‘Exuberant Modernism’, a creative philosophy that underpins all aspects of the new ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

Last week, luxury car brand Jaguar unveiled its latest campaign, marking a bold new chapter in its journey to redefine its ...

After all, if Jaguar is so loved, why bother with an expensive rebrand? It has heritage the Chinese newcomers would kill for, and you’re more likely to let one out into traffic than an Audi. Why move ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...