Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...
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