Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

The rebranded logo features a minimalistic and sleek visual identity revealed at Miami Art Week. Jaguar stated that they’re ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...