For years, General Motors CEO and Chair Mary Barra has promised a new future for the company, away from a stodgy metal-bending automaker into a tech-driven, forward-thinking company poised for growth.

Automotive giant General Motors announced Tuesday that it would be pulling funding from its robotaxi firm Cruise, though it gestured at future plans to continue developing self-driving cars.

General Motors has shut down its Cruise robotaxi business after investing over $10 billion since 2016. Once seen as a potential $50 billion revenue driver, Cruise faced high costs, regulatory setbacks, and increasing competition from Waymo.

General Motors will stop funding its Cruise robotaxi business and focus on developing self-driving technology for personal vehicles, the automaker said in a statement on Tuesday. The company said in a statement that it had made the decision due to “the considerable time and resources that would be needed to scale the business” as well as increased competition in the robotaxi market.

General Motors Co. announced today that its Cruise self-driving car unit is exiting the robotaxi business as part of a realignment of the company’s autonomous driving strategy. Under the realignment,

Automakers like Ford Motors and Volkswagen had also once made big, billion-dollar bets on the future of ridehail—only to walk back those plans later.

Welcome back to Week in Review. This week, we’re looking at GM’s decision to pull out of the robotaxi business, Google alluding to the existence of multiple universes, and how you can make some serious cash by getting an AI bot to fall in love with you.

The automaker plans to merge the division with its Super Cruise team to advance its self-driving feature for personal vehicles