4. A content strategy helps you win buy-in . As we’ve explained, you need investment to ensure content marketing can work. You don’t just need people who will plan, create, manage, promote ...

Content may still be king, but you need the right approach, strategy and talent. Let's clear up some common myths about content strategy.

According to Search Engine Journal, content strategy remains a marketing priority. Statista research notes that 62% of respondents believe it’s important to stay in touch with customers through ...

Effective content does more than gain attention. It supports a brand at every stage of its relationship with the audience. The content strategy pyramid helps brands move people from awareness to ...

Content that aligns with a centralized content strategy is also important for sales teams, as strong, relevant content helps to keep prospects moving forward through the funnel.

A good content strategy will help you establish your goals, determine priorities, and maximize efficiency. Here’s what you need to know to create one.

These are the five new realities shaping content strategy in 2026 – each one demanding a rethink in how brands earn visibility and trust. 1. Search is social, so authority must be earned in public.

The Importance Of A Content Strategy By simply creating content and distributing it, you may miss out on great opportunities. This is akin to throwing things at a wall and hoping they’ll stick.

Designing your own content strategy is one of the most enjoyable, useful and essential tasks of a content professional. It proves your added value, involves your manager in your activities and ...

How to build a successful content strategy in 2023, including why UX/UI is so important, determining the scope of your strategy, and how to understand your target audience.

Content KPIs can vary depending on the content’s purpose and your overall content strategy. Image created by author, November 2023 But just defining the KPIs is not enough; setting up their ...