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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...
Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.
The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in Illinois. Some spots are facing permanent closure while others will be converted ...
Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block ...
Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...
SBUX bets on protein cold foam, coconut water drinks and artisanal foods to revive slipping U.S. comparable sales.
Baristas have a new goal for how long it should take to get a drink into customers' hands, part of an initiative in all ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.
Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.