Aside from the new colors, B&O’s Beoplay Eleven look nearly identical to their predecessors, the 2022-released Beoplay EX.

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise.

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

She models everything from a satin V-neck dress in a seasonally-appropriate red hue to a leather blazer and stovepipe pants.

Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...