In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Today, there is a huge markdown on the Dyson Supersonic Nural™ hair dryer. This is the first time that this has ever been on ...

Geoff Lewis, Bedrock Capital founder and managing partner, joins 'Squawk Box' to discuss the state of the AI technology race, ...

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise.

Formula 1 will expand the grid in 2026 to make room for an American team that is partnered with General Motors.

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jason Kelce and Travis Kelce have been busy growing their brands, on-field and off. Here's a look at what they've been up to.

Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...