In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Geoff Lewis, Bedrock Capital founder and managing partner, joins 'Squawk Box' to discuss the state of the AI technology race, ...

Today, there is a huge markdown on the Dyson Supersonic Nural™ hair dryer. This is the first time that this has ever been on ...

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise.

Formula 1 will expand the grid in 2026 to make room for an American team that is partnered with General Motors.

Coming soon: Fast-casual pizza chain Bertucci’s launches a new downtown brand with Bertucci’s Pronto (18 Tremont St.), ...

From cricket fields to ad boards, cricketers redefine celebrity branding in India, leaving Bollywood icons in their wake.

Once a staple in schools across the U.S., the Lunchables brand is now hitting some tough times. Is it the end of an era?

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Scandi womenswear label Saks Potts will close down in spring 2025 after a decade in operation.

If your business needs robust protection from cybersecurity threats, these are the companies you should shortlist when ...