Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

Along with the iPhone 17 lineup, Apple is expected to announce updates to the Apple Watch, AirPods, Apple TV, and HomePod.

Despite US President Donald Trump’s tariffs on India, Apple will make all iPhone 17 models for the US market in India. These models will start selling next month.

The iPhone 17 could have a slightly larger 6.3-inch display, instead of the 6.1-inch one on the iPhone 16, tipster Digital Chat Station said in June. That means it could be the same size as the iPhone 16 Pro, as well as the rumored iPhone 17 Pro, 9to5Mac reported.

The ultra-slim smartphone market may heat up with Samsung's 5.8mm Galaxy S25 Edge and Apple's upcoming iPhone 17 Air, rumored to be thinner at 5.44mm. However, it may sacrifice camera features and battery life for its sleek design.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

A new video of the iPhone 17 Air in Sky Blue has leaked, showing off a super slim design of Apple's upcoming lightweight flagship.

Apple's upcoming ultra-thin iPhone 17 Air will compete with iPhone 17 Pro in performance: binned A19 Pro chip has less GPU cores, with less FPS for gamers.