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Levi's CFO explained why its new denim marketing campaign with cultural icon Beyoncé is a win-win for both partners.

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The 43-year-old pop diva's song Levii's Jeans came full circle as she starred in her first advert for the 171-year-old denim brand set to the Cowboy Carter track ...

Brands are enjoying an extra benefit that comes with the popularity of a new silhouette: Shoppers are splurging on a whole ...

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Research proves expensive fashion no more durable than low-price fashion in tests of jeans, t-shirts and hoodies, raising ...

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