Toys “R” Us is looking to make a major comeback, announcing plans this week to expand its brick-and-mortar operations and add 24 new flagship stores in the country.

The stores-within-stores will range in size from 1,000 square feet in smaller locations to sprawling 10,000 square feet in larger Macy's, including in Los Angeles and San Francisco.

Toys R Us is partnering with a retail chain known for its pop-up shop expertise, and knowledge of retail real estate, to expand the Toys R Us store footprint in this country.

There's a million toys at Toys R Us that I can play with," was the soundtrack for kids from the 1980s to the early 2000s. In the press release from its parent brand, WHP Global, company executives ...

Toys “R” Us, much like other toy brands such as Barbie owner Mattel and Dungeons and Dragons firm Hasbro, has been moving into the entertainment space over the last few years.

But Toys "R" Us got a new lease on life last year thanks to Macy's partnership, when the two companies agreed to sell toys on Macy's website and opened shops-within-shops at 400 department stores.

Toys ‘R’ Us was founded in 1948 and for generations of kids was one of the coolest places ever. Those stores were big and felt like they had everything, and it didn’t hurt they had Geoffrey ...

“Toys’R’Us is a cultural touchstone that continues impacting the child in all of us today,” said Story Kitchen co-founders Dmitri M. Johnson & Mike Goldberg, announcing the project.

But Toys "R" Us got a new lease on life last year thanks to Macy's partnership, when the two companies agreed to sell toys on Macy's website and opened shops-within-shops at 400 department stores.

But Toys "R" Us got a new lease on life last year thanks to Macy's partnership, when the two companies agreed to sell toys on Macy's website and opened shops-within-shops at 400 department stores.