even as it attempted to gain visibility by adapting to direct-to-consumer sales and marketing itself in stores like Target.

The recent bankruptcy declarations by Tupperware and Avon Products (API) demonstrate the weakness of a direct-seller model.

particularly with the rise of online platforms like Temu and retailers like Target also beefing up their own home storage and kichenware brands. Tupperware’s roots date back to 1946. According ...

Tupperware is being taken over by a group of creditors. They pull the company out of bankruptcy proceedings and continue the ...

The company bigwigs apparently were unaware of something called e-commerce. Tupperware didn’t start selling on Target.com or Amazon until 2022. So, now, with bankruptcy proceedings started ...

And until 2022, when the company began selling on Amazon and at Target, parties remained the primary way to get your hands on Tupperware. Otherwise, it just magically appeared one day in the back ...

In a delightful twist that’s stirring up waves of nostalgia among homeware enthusiasts, Tupperware’s highly sought-after ...

Tupperware’s filing for Chapter 11 bankruptcy last week prompted many of us to do a double-take. Tupperware had so dominated the business of storing leftover food for so long that the company ...

Our grandmas knew what they were doing when they bought Tupperware, which served as cookie containers, leftover holders, and ...

Tupperware, though, seemed to crumble amid the competition that it helped to create. “The big, savvy companies know how to protect themselves,” said Charles R. Taylor, a professor of marketing ...

Tupperware Brands Corp. is a global direct seller of innovative, premium products across multiple brands and categories through an independent sales force. Its brands and categories include design ...

Now, real life has returned, so I thought we were due for a refresh. At this point, the organization systems we devised ...