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Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

Coca-Cola Co. Sprite brand has reclaimed a key battleground in the Soda Wars: sponsorship of the National Basketball Association. The lemon-lime soda giant on Tuesday was named the official soft drink ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

We all have weird favourites when it comes to pairing different foods. Some experiments turned into classic pairings, like gulab jamun and ice cream, whiskey with Coke, or kulfi with jalebi. But a few ...

The US Food and Drug Administration (FDA) has announced a recall of three popular Coca-Cola drinks due to possible metal contamination. The products are Coca-Cola Zero Sugar, Coca-Cola and Sprite. The ...

When Sprite first told the world to ‘Obey Your Thirst’ in 1994, the campaign was a shot across the bow of conventional advertising. It skipped the gloss and leaned into grit, urging young people, ...

A NASA astronaut captured this odd weather phenomenon, called a red sprite, from the International Space Station. Nichole Ayers A NASA astronaut captured an image of a giant “red sprite” from space ...