LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Birmingham, Ala., Oct. 22, 2024 (GLOBE NEWSWIRE) -- Hibbett, in partnership with Nike, unveiled their new philanthropic initiative, First String, with a $50,000 donation to Wenonah High School’s boys ...

Celtics star and NBA Finals MVP Jaylen Brown did not hold back when talking about Nike's influence on Team USA roster decisions.