Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

Air Force women’s basketball head coach Stacy McIntyre speaks to her team during a timeout in the first half of a NCAA game ...

The final “Woj Bomb” of the esteemed NBA reporter Adrian Wojnarowski has now been turned into a commemorative sneaker.

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Belmont faces the Air Force Falcons after Jonathan Pierre scored 20 points in Belmont's 80-79 victory against the Lipscomb Bisons.

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday’s overtime win ...

The 2024-25 Nike City Edition uniforms blend each organization's history with ties to their respective city. NBA.com Staff ...

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...