With women managing nearly $32tn in global spending and, according to Nielsen, being set to control 75% of discretionary ...
Reading scores among 3rd through 8th graders have dropped nearly half a percentage point below the national average, ...
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.
What’s the most stereotypical Seattle car? The answer is almost a no-brainer: Subaru. The outdoorsy Japanese car, beloved by ...
The Economic Survey for 2024-25 was tabled by Finance Minister Nirmala Sitharaman in Parliament on Friday. The Survey is a report of the state of the Indian economy in the financial year that is ...
The Economic Survey, prepared by a team led by Chief Economic Adviser V. Anantha Nageswaran and tabled in Parliament ahead of the Union Budget, provides the roadmap for reforms and growth.
and in other analytic ways. For decades, the National Science Foundation’s National Center for Science and Engineering Statistics has conducted national surveys measuring Americans’ knowledge about ...
The survey was based on a sample of more than 42,000 homes and over 100,000 real people selected from Nielsen’s national TV panel, as well as 45 million big data households and 75 million ...
Stolt-Nielsen has bought out Golar LNG’s stake in Avenir LNG for $40m. Commenting on the transaction, Udo Lange, CEO of Stolt-Nielsen, said: “This strategic move not only strengthens our ...
Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...
Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...