The supercharged 5.0-litre V8 F-Pace SVR of 2018 was on another level though. That one was put forward as an alternative to ...

Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.

Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...

A leaping jaguar mascot on the hood. Trophy cases full of silverware, bagged on racetracks around the globe, including a victory in the Le Mans 24 Hour race. A brilliant twin-cam straight-six engine.

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this ...

Honestly, think about Jaguar's controversial recent rebrand ... Even ostensibly "fresher" models like the E-Pace crossover ...

Jaguar has shifted up another gear with its controversial rebrand by teasing a first glimpse of its radical new electric ...

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.

If there is one charitable thing to say about Jaguar’s new brand campaign, it’s that people are, at the very least, finally ...

JAGUAR raised eyebrows with their new promotional video and images amid a major re-brand. The luxury car manufacturer ...

When it comes to cock-ups, mismanagement, and hoping for fair winds and following seas, Jaguar is right up there. If you ...

Like the modernist art of Picasso and Mondrian, the brand’s new direction is definitely creating controversy. It remains to ...