The iconic British luxury automaker is undergoing a major brand overhaul. With its official debut around the corner, Jaguar’s ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...

Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of ...

Jaguar has ceased selling all petrol and diesel models for the first time since WW2 as it terminates its 102-year ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

Jaguar last week released three pictures of its future electric sports sedan—heavily camouflaged, of course. The car will ...

As part of a grand plan for reinvention, Jaguar will introduce a completely new design language where new cars will look "as ...

Legendary British carmaker has unveiled its revamped logo, styled as JaGUar, which “seamlessly blends upper and lower case ...

Jaguar’s rebirth is well under way, with more details about its rebrand and design direction expected over the coming month ...

“Jaguar’s transformation is defined by ‘Exuberant Modernism’, a creative philosophy that underpins all aspects of the new ...