The iconic British luxury automaker is undergoing a major brand overhaul. With its official debut around the corner, Jaguar’s ...

Honestly, think about Jaguar's controversial recent rebrand ... Even ostensibly "fresher" models like the E-Pace crossover ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.

Jaguar last week released three pictures of its future electric sports sedan—heavily camouflaged, of course. The car will ...

As part of a grand plan for reinvention, Jaguar will introduce a completely new design language where new cars will look "as ...

Pace SUV have surfaced online, thanks to our sister publication Autocar UK. The images give us a first glimpse of the SUV ...

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts ...

Jaguar has ceased selling all petrol and diesel models for the first time since WW2 as it terminates its 102-year ...

Intro When it launched, the Jaguar E-Pace diversified the brand away from its regular crop of buyers by appealing to a ...

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of ...